1. What skills have you developed through this module and how effectively do you think you have applied them?
I have improved my skills on Illustrator in this module and I think I applied them to fairly good effect on my poster designs, although I think I could have pushed myself to use Illustrator in a slightly more creative way. I have really improved my skills with Indesign in this module, using it to layout my A2 boards for the “what is good” project and my A3 spreads for the Colour 4 print brief, I have grown to really like the program and I think I can use it quite effectively. In a way I think I have stayed within my comfort zone a bit too much during this module, sticking to things I already know. For my next module I want to move away from Illustrator and relying on my computer so much.
2. What approaches to methods of research have you developed and how have they informed your design development process?
I really treated the summer brief as a research project which I really enjoyed, it allowed my to take loads of photos using my film camera which I learnt a great deal from. I also did things like recording all the songs I played over summer and documenting typography from all around my house. Unfortunately we weren’t able to use a great deal of this research to inform the development of our designs as we moved on so quickly. I also carried out questionnaires to gage people’s views on politics for my “good” brief. I made a lot maquettes to research and inform the development of my point of sale. I spent a great deal of time reading and researching different print methods, colour models and the costs of printing. That was really useful and informed the development of many of my designs especially in terms of the use of colour.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think that I am good at using type but I have definitely further improved my skills in this area during this module. I think I am also quite good at dealing with fairly complex issues and ideas that other people might shy away from in their projects, such as political policies and creating a questionnaire to help people learn more about politics, that was quite difficult. I think I am fairly good at identifying my target audience and being able to make work appropriate to them.
4. What weaknesses can you identify in your work and how will you address these more fully?
It is very easy to stick to what you know and do best, which I think I may have done to a certain extent during this module. In the next module I intend to move away from the computer screen a bit and use a lot more photography and things like that, I want to push myself to experiment with new methods and techniques. I can be a bit indecisive when it comes to making important decisions about the direction of my project, which I think can slow the progress of my work down a lot. Towards the end of this module I had become better at quickly making good decisions about which direction to take my work in, I hope to keep this up in the next module.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
1. Not use Illustrator vector graphics so much, I don’t think I am especially talented at using vector graphics but I always seem to come back to them because they are easy and usually look pretty good. However things like photography and typography may offer a more appropriate and visually effective solution.
2. Be more committed from the beginning of the module, so I don’t have to rush so much to get it all together at the end.
3. Try to time manage better so that if two deadlines clash again I will be more aware of it and more prepared.
4. Be more effective with my decision making so that I don’t waste so much time wondering if I am doing the right thing, I would be more effective with my time and get more work done.
5. Work harder, although I have worked very hard this module I think there is room for me to more constantly put in the hours.
8 years ago