Letman

I found this video over on Letman his style is actually amazing it is worth looking through some of his archives.

Today

"Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process, we will catch excellence. I am not remotely interested in just being good." - Vince Lombardi

Visual Language

Going from one of my least favourite modules to one of my favouite, Visual Language is something I have been really getting into lately. These are some of the things I have been working on.

A2/SW/HK

Ok this doesn't strictly answer the question "what is a book?" but I came across it in the latest issue of Graphik and was rather impressed. A2/SW/HK was commisioned to create a new corporate image for Faulkner Browns Architects which had had a big restructuring within its business model, they wanted their new identity to reflect the remodeling that had occured within the company. The designs main building blocks were created out of the negative space from Brown Faulkeners name and the identity as a whole was all about simplification and reduction, it included the creation of a bespoke typeface. They used this 'tool kit' or visual language right across the companies idntity from coffee cups to screen savers to completely overhaul the companies image. I think it is a brilliant piece of graphic design and like the way they took some very simple elements and aplied them creatively across a huge range of media to create a very sophisticated and strong identity. Your can look at more of A2/SW/HK's work here.

Caleb Everitt

Caleb Everitt is a Graphic Design and also a BMXer. He does a lot of work for BMX companies and I really really like his style. In terms of graphic design within BMX I think his work is some of the best. He pushes a strong graphic design aesthetic with a lot of interegrity. A lot of BMX brands rely on some guy within the company with a bit of 'graphics' experience and a copy of photoshop for there art direction. Caleb Everitt is a really refreshing change. Check out his work here: http://www.ceveritt.com/index.html

There is also a really interesting piece of book design here