Friday, 6 June 2008

What is Graphic design?

Work by Massimo Vignelli

I think this epitimises graphic design to me in terms of it being systematically done, organised and timeless. I like the idea of good design being a joy to use and interact with, good design should make peoples lives better.

This is the American Airlines corporate identity which has been in use and unchanged since the sixties. This reinforces my view that good graphic design should be timeless. It should be beautiful because it offers a solution a problem in an elegant way.

To me information design is very interesting. graphic design in this sense can be approached in a very intellectual way and the aesthetics of a piece are directly derived from its meaning and function.


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